ISBN 978-7-5086-0852-5

A full reference material for those Chinese SMEs seeking financing.
 

  Chapter 1
          The Decision to go Public
  Chapter 2
          The IPO Players: Who is involved ~ Team
  Chapter 3
          The IPO Process and Due Diligence
  Chapter 4
          Valuing a company
  Chapter 5
          Price Setting Mechanisms
  Chapter 6
          Ways to Market
  Chapter 7
          Selecting the Correct Market USA/ Asia/ Euro
  Chapter 8
          Asian Markets
  Chapter 9
          European Markets
  Chapter 10
          USA Markets
  Chapter 11
          Life as a Public Company
  Chapter 12
          Marketing New Issues, PR and IR Company’s role
  Chapter 13         
          The Legal and Political Framework